On 13 August 2026, during his visit to Coimbatore, the Deputy High Commissioner, Dr. Ganesanathan Geathiswaran, visited a jasmine processing facility and gained valuable insights into modern processing methods, value-added products and the potential for international market expansion. The visit highlighted the commercial potential of jasmine beyond its traditional use as a fresh flower, particularly through value addition, processing, fragrance-related products and export-oriented opportunities. Discussions also explored the potential for promoting jasmine cultivation in Sri Lanka through appropriate agricultural and commercial models, including possible contract farming arrangements. The exchange of views further considered opportunities for developing an integrated value chain encompassing cultivation, farmer participation, processing, value addition and export development. The fourth Roadshow of the programme was subsequently held in Coimbatore, one of Tamil Nadu's prominent industrial and entrepreneurial centres, with the participation of 52 business leaders and representatives from various sectors. The interaction provided an opportunity to engage with entrepreneurs and industry representatives and to highlight the opportunities available through the International Business Conclave 2026, as well as Sri Lanka's broader investment and business environment. Discussions focused on potential areas of mutually beneficial cooperation, including manufacturing, technology, imports and exports, investment and business partnerships. The Coimbatore Roadshow further contributed to strengthening engagement with the Tamil Nadu business community and promoting greater economic and commercial cooperation between Sri Lanka and India.
